Facebook Business Page – How To

Facebook business page

A Facebook business page is a free public profile a user can create for their local business, brand or product. Similar to their personal Facebook account, you can use the page to promote your business by posting status, updates, links, events announcement, comments or photos, and videos. The Facebook business page makes it easy for a Facebook user to reach out to his customers and create awareness to their customers on the products available.

Facebook business page

To create a Facebook business page you must, first of all, have an existing account with Facebook. Having a business page gives you access to getting new customers, reaching your old customers and communicating with them without making expenses.

Why do we need a Business Page?

A Facebook business page serves as a means to help people, customers etc., locate you, learn about your business, study what you do and how you can be contacted. Your Facebook business page will have a menu on the left side that allows your customers to view information. These informations are informations such as an about page, photos, and videos, events, reviews, and posts.

Normally, as a tradition, online is the first place people look when they are learning about business and products. Having a Facebook page for your business gives you the opportunity to get more information about a business. Below, you will find some benefits of having a Facebook business page.

Brand Loyalty

A business page on facebook fosters your relationship with your customers and create trust between you and your customers, thereby enabling them to buy your products.

Spy on Your Competitions

Creating a business page helps you understand more about your business and give you experience on how to improve your business. It exposes you to know about those on the same business with you and how they handle their business.

Promote Your Business

It provides an opportunity for your business content to be shown to people through shares, likes, and comments.

How to Create a Facebook Business Page

Creating a Facebook business page requires you to go through some steps which will be listed below. These steps will help you to create your Facebook business page in a few minutes.

Step 1: Choose a Classification

Once you are signed in to your facebook account, go to the Facebook page create web URL at https://www.facebook.com/pages/create.php.

Now this page will show you six different classifications to choose from.

  • Local business or place
  • Company, organization, or institution
  • Brand or product
  • Artist, band, or public figure
  • Entertainment
  • Cause or community

Step 2: Enter Your Business Information

  • Name; your business name.
  • Page category: out of the six categories choose the one that best represents your business.
  • Address: here you provide your business location. By typing in your street address, city/state, and zip code. You must be very accurate when filling this.
  • Phone number: you fill in your phone number so people can call you.

More Steps on Creating a Facebook Business Page

There are more steps to creating this business page on Facebook. Continue reading below to get them.

Step 3: Upload Your Profile Picture and Cover Picture

Choose a picture that will draw people to your page. I will suggest you upload your product picture in other to attract people/customers to your page.

Two things to put in mind when choosing your Facebook business page profile picture are choosing a visually appealing picture and making sure it is a representative of your business.

Step 4: Invite Friends to Like Your Page

On the first screen after uploading your picture you will see, invite your friends, then invite as many friends as you can to like your page.

Step 5: Add Additional Business Details

On the middle part of your new Facebook page, you will receive a welcome banner with tips on improving your page. Just click the “see all page tips” and take the time to provide as much information as you can.

That is it for creating a Facebook business page.

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